DESIGN PROCESS
“In designing toys, we try re-imagining play experience and emotional values around traditional games, more than trying to invent something that never exist before.”
As the world evolves, our company evolves too. We learn that childhood is not a job of an institution, but it is a collaborative journey between the children, teacher, family, community and even the toy makers. We therefore determine to offer, not just a child’s toy, but a great quality wooden toy that brings everyone together. We promise to take care of the planet as well as the people behind every piece.
By applying new aesthetics that would appeal to people of all ages, a simple children’s game can become something that brings delight to an adult as well. This may seem like a simple solution, but it can actually make great impact in connecting the whole family together.